SEO

There's been a lot of changes in search engine optimization at least over the past 9 years that I've been doing it. Back in 1999 keyword stuffing was considered, if not white hat, then a reasonably grayish-white way to get a web page to the top of the rankings. Back then, you would come across many websites where the tops of the pages (above the fold as they say) were for the visitors of the site and keywords stuffed at the bottom of the page were for the search engines.

But, over time a consensus among webmasters, SEOs and the search engines emerged that this method was not preferable. What developed as preferable over time was writing complete sentences for the visitors of the website without any regard to the search engines. But, for a while the search engines lagged in rewarding this behavior ahead of the keyword stuffing behavior.